Samsung may turn to Under Armour to rival Apple & Nike

[Steven Ramadar]

In a bid to expand wearable sales, Samsung is reportedly entertaining the idea of teaming up with US sports apparel maker Under Armour. According to Yonhap News, Lee Jae Yong, the son of chairman Lee Kun Hee and heir apparent of Samsung Electronics, met with Under Armour CEO Kelvin Plank earlier this month, reportedly to discuss ways to counter the burgeoning collaboration between Apple and Nike.

While Samsung has already released second-generation Gear smartwatches and is rumored to be developing its own version of Google Glass, a tie-up with a sports clothing maker would give the Korean smartphone maker greater access to the health and fitness industry, which it's doubled down on in recent hardware and software launches. Under Armour, of course, already develops its own performance trackers and Nike has a long history of Nike+ fitness accessories. However, Nike did recently cull its FuelBand team and shift its focus to fitness software. Neither company has confirmed the talks, but if true, it appears Samsung wants to ensure it's not left behind by its biggest rival.

Source: Engadget

Thoughts?

 

[Mr.Bollywood]

i actually heard about this , and i honestly didn't think samsung was going to go through with it!! LOL seriously they getting a bit desperate these days

 

[Steven Ramadar]

Re: Samsung may turn to Under Armour to rival Apple & Nike

Its all about beating the competition. Nike is great and all but Under Armour....my god [emoji7] UA superior to everyone

 

[-Kevin-]

This is a good move forward!...

 

[Mr.Bollywood]

Its all about the money, I don't disagree but at the same time , Samsung should stick to what makes them ,them! Its a gamble on Samsung's end , whether it will be successful or not is up to the consumers buying the UA!


Smart UA otherwise known by Samsung as the Galaxy UA